Exhibition: The Evolution of Graphic Design (1980-2003)

This exhibition examines the pivotal decades of the 1980s and 1990s, a golden era for graphic design in Spain following the death of Franco. As the country transitioned into full integration with Europe and democracy, designers had the unique opportunity to influence and transform the visual identity of public institutions, private organizations, and corporations. This period was marked by extraordinary vitality and creativity, often referred to as the 'design boom,' fueled by institutional support and media coverage. Despite the carefree slogan 'Do you design or do you work?', graphic designers engaged in intense and meaningful endeavors, shaping society's visual landscape. The advent of the Macintosh computer and the dawn of the new millennium brought forth new perspectives and specialties in design. Spanish graphic designers solidified their place in the global arena while facing emerging challenges such as sustainability, information overload, and the growing multiculturalism of m