This professional conference marks twenty years of meetings tourism in Girona, featuring key speakers and experts in the MICE (Meetings, Incentives, Conventions, and Exhibitions) sector. The event will kick off with a presentation by Rob Davidson, a distinguished figure acknowledged for his insights into the global trends impacting MICE destinations like Girona. His discussion will encompass the historical evolution of MICE tourism and offer predictions for the future of the sector. Following this, a roundtable discussion will bring together prominent MICE experts from Spain to analyze the growth of the industry in the country, with a focus on the role of convention centers as pivotal components of the sector. This conference serves as a platform for networking, knowledge sharing, and addressing the unique challenges and opportunities within the MICE landscape, fostering a rich dialogue among industry leaders.
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