New Audiences, New Cinemas: The Challenges of Programming

Alejandra Trelles, Artistic Director of the Cinemateca Uruguaiana and an internationally experienced programmer, presents a talk on how changes in audiences and modern demands inspire and influence film programming. This talk is contextualized within Projecta't, the youth film program of the Modern (Centre Audiovisual i Digital), and discusses programming strategies, audience trends, and examples of festivals and international events in which she has participated.