Join us for a captivating talk on advertising creativity led by expert Xavier Franco. This presentation aims to explore the nuances of creative processes in the advertising industry, highlighting how innovative ideas emerge and are transformed into impactful campaigns. Attendees will gain insights into the methodologies that drive successful advertising strategies, as well as the importance of creativity in capturing audience attention and engagement. This event is organized by the Women’s Committee, making it a great opportunity for networking and sharing experiences among professionals interested in the interplay of creativity and commerce.