Barcelona is the first European Capital of Local Commerce for 2026. The united candidacy among administrations and trade entities in the city highlights the sustainability of commerce, support for entrepreneurship, community engagement, digitalization, and the city's appeal, with over 100 planned activities such as trade fairs, markets, workshops, studies, meetings, and exchanges with other European cities. The strategy emphasizes strengthening a sustainable and resilient local commerce model, enhancing economic development and social cohesion in Barcelona.
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