Engage with leading professionals in a series of discussions about the vital role of communication in contemporary architecture. This cycle includes four sessions, each addressing key issues related to architectural identity, narrative, visual language, and media relations. Experts will share strategies for establishing a strong architectural brand and effectively communicating designs in an increasingly digital and competitive landscape. Topics such as the impact of artificial intelligence on creative processes and ethical considerations in architectural image production will be explored. Attendees can expect to gain practical insights and tools for communicating ideas, building relationships with the media, and engaging with broader audiences through effective narrative techniques.